Technology Commercialization plays an important role in improving society welfare. Moreover, to be eligible, a company must meet all criteria and features in supplying a new product to the market. A technology should have diverse unique features in order to attract cust
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Technology Commercialization plays an important role in improving society welfare. Moreover, to be eligible, a company must meet all criteria and features in supplying a new product to the market. A technology should have diverse unique features in order to attract customers attention and be a great market potential for its product or service. The purpose of this paper is to study the impact of technology features on technology commercialization. According to the innovation diffusion theory, technology features conclude innovation, publicity, simplicity and consistency. The questionnaires were distributed among 130 SME’s of Guilan Science and Technology Park. Among the 130 questionnaires, 97 questionnaires were answered; therefore the final evaluation has been accomplished based on 97 questionnaires. In addition to the confirmation of extracted model, research results showed that each of the relevant variables directly affects the technology commercialization. According to the results, the most effective factors on technology commercialization relate to the variables such as consistency and simplicity while publicity and innovation are on the next level of importance. The results also prove the effect of technology features on market potential and the effect of on market potential on commercialization. In conclusion, there is a direct, positive and significant relation between technology attributes and market potential, but the impact of technology features on commercialization occurs indirectly as an intermediate structure.
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